From the time someone searches for your services online to the time they convert into a paying customer, there are a lot of variables. As a business owner, it can be overwhelming to try to manage all of them and know what to do... and when to do it! In this month's free modernmarketing, Victory Harbin, owner of The Social Brand, will talk about lead generation and the factors that go into converting an online search for your services into a lead for your business. In this short talk, you will learn:
- actionable items you can implement to improve your business' findability on search engines
- practical steps you can take to improve the conversion rate on your website
- ways to engage leads to nurture them into paying customers
modernmarketing is a free monthly education workshop and networking event for marketers, designers, and business owners hosted by The Social Brand, a local marketing and branding agency in Knoxville. We share different tips and tricks of the marketing trade every month.
