The 2019 Life Insurance Barometer Study by Life Happens and LIMRA found that only 57% of Americans have life insurance, and four in 10 households without it would immediately struggle to pay living expenses if their primary wage earner died. The risk to a family’s financial stability if they forgo life insurance is incredibly high, and yet there are still many Americans who are living without it, leaving them vulnerable.
That’s why September’s Life Insurance Awareness Month (LIAM) continues to be such an important event. This national educational campaign, coordinated by the nonprofit organization Life Happens is designed to get consumers to take stock of their life insurance needs and protect their loved ones with proper insurance planning.
