Global Gold Standard: CMB’s Certification Redefines Wellness and Sustainability

Knoxville, TN – April 4th, 2025 – Crunchy Mama Box (CMB) announces the launch of its CMB Certification Program, designed to validate wellness brands committed to sustainability, ethical practices,  social impact, and education. This program empowers consumers to make informed choices while helping brands stand out in an increasingly competitive market.

The CMB Certification is a globally recognized seal of excellence. This prestigious designation is awarded to businesses that undergo rigorous testing and meet the highest standards of responsible practices. By achieving this certification, brands demonstrate their unwavering commitment to integrity, earning consumer trust and fostering lasting loyalty on a global scale.

CMB Certification Criteria

To earn the prestigious CMB seal, brands must demonstrate alignment with the following core values:

• Cruelty-Free & Fair Trade: Uphold cruelty-free standards and fair trade practices to ensure ethical treatment and equitable wages.

• Sustainable Practices: Commit to eco-friendly packaging, ethical sourcing, and responsible manufacturing methods that minimize environmental impact.

• Clean Ingredients: Meet rigorous Environmental Working Group (EWG) standards and comply with European Union (EU) regulations for product safety and quality.

• Social Impact: Actively contribute to community well-being and support impactful social causes.

• Education & Transparency: Embrace full transparency in ingredient sourcing and manufacturing while committing to continuous improvement through educational initiatives.

• Rigorous Testing for Quality & Performance: Ensure products meet high standards for performance, sustainability, and overall quality.

• Climate Collaborative Mindset: Support regenerative farming practices and take meaningful climate action to promote a healthier planet.

“We are proud to unveil a transformative program designed to elevate wellness brands while empowering consumers to make informed, ethical, and sustainable choices with confidence. At its heart, this initiative emphasizes education and collaboration over exclusion. Rather than singling out brands that have yet to meet certification standards, our mission is to provide them with the resources and guidance necessary to align with clean, responsible practices. This inclusive program serves as a beacon of support, championing businesses committed to evolving for the betterment of people and the planet,” said Wanda Malhotra, founder of Crunchy Mama Box and a trailblazer in the wellness industry with over three decades of global expertise.

What it means For Consumers

Consumers are seeking products aligned with their values, and the CMB Certification ensures brands meet these high standards.

"I love Crunchy Mama Box! All of the products I have purchased have been wonderful—from skincare to food to gifts! I am so excited to send Valentine's gifts for my family and friends from a company and companies I can have complete confidence in!"
— Patty E., Customer

What it means For Retailers

The program unites brands, retailers, and consumers. Certified brands also gain access to the CMB Seller Membership Program, amplifying their reach and impact. 

Neighborhood Barre Farragut owner Kayla Ridenour notes, “The CMB Certification reflects our commitment to holistic health and sustainability, while the Giving Back Chain strengthens our mission to create lasting impact.”

What it means for Brands

“We’re so proud to be a CMB certified brand and highly recommend it to other conscious and sustainable brands.” Raana Gregg Founder of Lunaescent Clean Skin Labs

Global Partnership with IBD

The CMB Certification has formed a global partnership with IBD, Latin America’s largest certifier of organic and sustainable products. This collaboration empowers CMB Certified brands to pursue internationally recognized certifications—such as USDA Organic, Rainforest Alliance, Fair Trade, RSPO, and Natrue—through IBD’s ISO-regulated framework.

With CMB’s guidance, brands can strategically select certifications that enhance their global credibility and market reach, while staying aligned with their ethical and sustainable values.

Referral Program

CMB is launching an exclusive Referral Program to foster growth within its global wellness community. Businesses and individuals are invited to refer wellness brands to apply for the CMB Certification and join a global movement dedicated to the planet and its people.

How to Apply

Brands interested in earning the CMB seal must complete an application and submit detailed ingredient lists along with relevant documentation for review before product testing. The assessment fee is based on the number of SKUs, starting at $200 for up to 10 SKUs. This fee covers a comprehensive evaluation and rigorous testing by wellness experts, including Wanda herself. Participating brands also receive valuable feedback to refine their products and amplify their positive impact.

About Crunchy Mama Box

Crunchy Mama Box is a global wellness platform dedicated to empowering individuals through education, carefully vetted products, and services. The CMB Certification program sets the gold standard for sustainable, clean, and health-conscious brands. This respected seal of approval signifies excellence, transparency, and a commitment to helping consumers make informed, values-driven decisions.

CMB-certified brands adhere to strict criteria, including clean ingredients, sustainable practices, exceptional performance, and a commitment to positive social impact. Through the Giving Back Chain, CMB supports communities worldwide, fostering a healthier planet and driving lasting change for future generations.

With over three decades of expertise, CMB rigorously tests products to ensure they meet the highest standards of efficacy, ethical sourcing, and sustainability. The prestigious CMB seal assures consumers they are choosing products aligned with the values conscious shoppers prioritize. For more information, visit: crunchymamabox.com.
 

About the Founder

The CMB Certification program was founded by Wanda Malhotra, founder of Crunchy Mama Box. A pioneer in the health and wellness industry since 1995, Wanda has gained unparalleled expertise through hands-on research and global experience, having tested over 10,000 products. Her participation in renowned trade shows and events has deepened her insights into sustainable practices across cultures.

Wanda's immersive experiences include time spent in regenerative agriculture communities such as Hare Krishna farms, vegan communities, Indigenous tribes in the Amazon, and organic farms in India producing Ayurvedic raw materials. Her travels to Ashrams near the Himalayas and kibbutzim in Israel further deepened her understanding of collective sustainability and community empowerment. This rich and diverse background has fueled her commitment to transforming the wellness industry through education and ethical practices.